Changing product strategies as market stabilises
Affordability stress is no longer the defining constraint it was in 2023, but the rate environment still shapes how brokers approach product selection. Two-year fixes are regaining popularity alongside five-year deals, reflecting a blend of rate speculation and cash flow management.
“Some landlords are hoping that money will be cheaper in two years, so they opt for the shorter term,” said Cox. “Others prefer to lock in now on a five-year to remove risk. It really depends on the strategy and how the landlord views the market.”
Product transfers, too, have grown in relevance. Once a marginal part of the buy-to-let space, they are now a viable tool for managing affordability without incurring remortgage fees or changing lenders.
Broker role shifting from transaction to strategic advice
Cox believes brokers who succeed over the next 24 months will be those who understand and can explain the implications of changing legislation, energy standards, and lender behaviour—not just source the best rate.
“Brokers should be helping landlords anticipate what regulatory shifts like MEES might mean for them, and how to finance necessary changes across their portfolios,” he said.